From September 11 - 13, 2024, Runshine New Materials (Foshan) Co., Ltd. actively participated in the Asia Pacific Coatings Show (APCS) held in Jakarta, Indonesia. This event, organized by the Asian Coatings Association, is a leading exhibition in the coatings industry across Southeast Asia and the Pacific Rim. With over 392 exhibitors and around 12,000 visitors, it provided an ideal platform for Runshine to showcase its innovative products.
Runshine New Materials presented its star products - water-based polyurethane dispersion and waterborne acrylic resin, highlighting their applications and advantages in the coatings sector, especially in wood coatings and industrial coatings.

Water-Based Polyurethane Dispersion: Ideal for Wood and Industrial Coatings
The water-based polyurethane dispersion exhibited remarkable features. In the wood coatings segment, it demonstrated excellent film-forming properties. When applied to wooden furniture and flooring, it formed a smooth, high-gloss, and durable film. This not only enhanced the aesthetic appeal of the wood but also provided outstanding scratch and abrasion resistance. For example, in a wear resistance test, furniture coated with Runshine's water-based polyurethane dispersion showed only minor surface scratches after 10,000 cycles of friction, far better than traditional coatings.
Moreover, its adhesion to various wood substrates was extremely strong. Whether it was hardwood like oak or softwood like pine, the dispersion firmly adhered, preventing any peeling or flaking of the coating. This strong adhesion property ensured the long-term quality of wood coatings. Additionally, being a water-based product, it had a significantly low VOC (Volatile Organic Compounds) content, fully compliant with international environmental regulations. This made it an eco-friendly choice for manufacturers aiming to meet sustainability goals.
In industrial coatings, the water-based polyurethane dispersion showed great flexibility and chemical resistance. It could withstand harsh industrial environments, including exposure to chemicals, humidity, and high temperatures. For industrial machinery coatings, it provided reliable protection, maintaining the integrity of the machinery surface and extending its service life.
Waterborne Acrylic Resin: Meeting the Diverse Needs of the Industry
Runshine's waterborne acrylic resin also attracted extensive attention at the exhibition. In wood coatings, it contributed to high-quality finishes with excellent color retention. The resin enabled the vivid and long-lasting colors of wood coatings, which was crucial for the appearance of wooden products. It also offered good weather resistance, protecting the wood from UV radiation and preventing color fading over time.
For industrial coatings, the waterborne acrylic resin provided fast drying properties. This was highly beneficial in industrial production lines, as it reduced the drying time between coating layers, thereby increasing production efficiency. Additionally, it had good compatibility with various industrial substrates and additives, allowing for the formulation of customized coatings to meet specific industrial requirements.
Positive Response from Clients
Throughout the three-day exhibition, Runshine's booth was constantly bustling with visitors. Many clients from the coatings industry, especially those involved in wood and industrial coating production, stopped by to inquire about the water-based polyurethane dispersion and waterborne acrylic resin. They were particularly interested in the practical applications of these products in their production processes. Some clients brought samples of their existing products, hoping to get professional advice on how to incorporate Runshine's resins to improve product quality.
In conclusion, Runshine New Materials' participation in the 2024 Asia Pacific Coatings Show in Indonesia was highly successful. The company's water-based polyurethane dispersion and waterborne acrylic resin effectively demonstrated their application advantages and characteristics in the coatings field, especially in wood and industrial coatings, attracting widespread attention from clients. This exhibition not only enhanced Runshine's brand image in the industry but also laid a solid foundation for future market expansion and business development in the Asia-Pacific region.